The Requirement

Noble Foods, known for its flagship brand the happy egg co., sought to expand into the pre-prepared foods market by launching a new range of ready-to-cook omelettes. To support this venture, they needed a reliable and scalable freezing solution that could maintain product quality and consistency, while accommodating future growth.

The Solution

Starfrost provided Noble Foods with two Helix Spiral Freezers, delivering key benefits of reliability, flexibility, and scalability. These mechanical freezing systems were chosen over liquid nitrogen freezing due to their stability, lower long-term costs, and ability to consistently maintain high-quality results. The Helix Spiral Freezers’ versatility also allows Noble Foods to adapt to evolving production needs, supporting both the launch of their new production line and the future expansion and diversification of their product range.

Pete Robertson, Project and Engineering Manager, Noble Foods

“The biggest win has been consistency. The freezing process is extremely reliable, which ensures our product quality remains high. From an engineering standpoint, the system is intuitive and straightforward to operate, and it performs well under different production conditions. It’s also versatile—we can seamlessly switch between products or recipes, which gives us the flexibility we need as our added-value business grows.”

We considered liquid nitrogen initially, but the costs and supply logistics made it less viable. Cryogenic freezing comes with volatile pricing and complex transport considerations, whereas mechanical freezing offered more stability and lower long-term costs.

This partnership with Starfrost is just the beginning. As our business grows, we’ll need equipment that evolves with us. Starfrost’s freezer systems provide that scalability. The Helix Spiral Freezer is future-proof—designed to handle greater capacity and accommodate alternative products as production ramps up. We’re excited for what the future holds, knowing we have Starfrost’s ongoing support.”